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Celeb Charity of the Week

Posted by: Polygon PR | Posted on: April 6th, 2012 | 0 Comments

Every week we trawl through the globe’s very best link ups between celebrities and charities, and reveal the top five celeb charity campaigns, leaving it open to the public to vote on the best.

The inaugural award will be contested by the following inspired charity/celeb link-ups:

1. Sting & The Rainforest Fund

The Rainforest Fund was set up by Sting and Trudie Styler in 1989 to help protect the planet’s rainforest areas, and the cultures of the indigenous people that live there.

This week, Sting hosted an A-list bash at Carnegie Hall, that featured performances from Elton John, Meryl Streep, and Bruno Mars, whilst Bill Clinton took the key speaker role.

The event raised huge awareness of the cause, with fellow A-listers like Tom Cruise in the audience, along with a significant income to the charity.

2. Rory McIlroy and UNICEF

In the week of the first Major golf tournament of 2012, the Masters, UNICEF announced an extension of their partnership with sporting starlet Rory McIlroy.

McIlroy, who starts among the favourites for the famous green jacket, will showcase the charity’s logo across his golf bag – one of the sport’s most prominent pieces of advertising real estate.

In addition, he will continue to support UNICEF’s work for children, and it’s this public backing from such a likeable, talented sports star that should see this relationship build awareness of their cause.

3. Dame Helen Mirren and Oxfam

Oscar winner and British institution, Dame Helen Mirren has given her backing to a new campaign by Oxfam for women to donate their old bras for charity.

The campaign, entitled Oxfam’s Big Bra Hunt, invites women to donate unwanted bras to be sold in their charity shops, or sent to Africa to be donated to some of the poorest African women.

Dame Helen’s backing of the campaign, alongside Zoe Ball and Miquita Oliver, has ensured a massive surge of publicity, and given the campaign a real chance of success.

4. Lady Gaga and Born This Way Foundation

Lady Gaga’s own charity foundation, Born This Way, this week launched a poster competition for artists who want to help stop bullying.

The charity invites artists of all abilities to design a poster to ‘inspire, activate and move people’.

Gaga herself (and her mother), will select ten entries to go to the public vote, and it’s this personal involvement from such a titan of entertainment, that will ensure this campaign succeeds.

5. Roger Daltrey, Paul McCartney et al, and Teenage Cancer Trust

The Teenage Cancer Trust concerts at the Royal Albert Hall have become legendary in their ability to move, inspire, and also secure the services of some of the world’s most famous entertainment stars.

2012 was no different, with Jessie J, Pulp and Paul McCartney all performing to sell-out crowds, with Jimmy Carr, Tim Minchin and Jason Manford also starring at the comedy night.

As always, it was Roger Daltrey plus special guests who brought the house down on the final night. Roger’s patronage is vital in making the annual shows so successful at raising funds and awareness.

Vote for your favourite here, and the winner will be announced on 13th April 2012.

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