Celebrity Charity of the Week Winner | Polygon PR

Celebrity Charity of the Week Winner

Posted by: Amanda Bowers | Posted on: August 8th, 2014 | 0 Comments

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Sir Chris Hoy and James McAvoy’s work with UNICEF has been voted the Polygon PR Celebrity Charity of the Week.

Around £3.5 million was raised for UNICEF by public donations at the Glasgow 2014 Opening Ceremony, after a heartfelt appeal was made by McAvoy and Sir Chris live in Celtic Park stadium.

Scottish Actor and UNICEF supporter James McAvoy said: “£3.5 million – wow, what a historic moment! Thank you to everyone who donated, I know your money will be making a huge difference to children all over the commonwealth.”

The figure will be added to the £1.2 million already raised before the ceremony, which brings the current total to around £4.7 million for the world’s leading children’s organisation.

This successful fundraising technique shows other charities that broadcasting an effective live appeal can lead to the charity receiving more than 500,000 text donations nationally and internationally within one hour.

Look out for next week’s shortlisted nominees on Monday

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