Text Santa charity appeal raises £5 million for great causes | Polygon PR

ITV’s festive fundraiser raises £5 million for good causes

Posted by: Polygon PR | Posted on: January 23rd, 2013 | 0 Comments

Hoping to top 2011’s total of £4.1 million, ITV bought back their Text Santa appeal for a second year in 2012 where, with the help of a number of celebrity names, they raised an impressive £5 million on the 21st December for their 6 chosen charities.

Age UK, Anthony Nolan, Carers UK, Marie Curie Cancer Care, Together for Short Lives and Whizz-Kidz have all benefited from a cash boost (donations are still coming in now) as well as a great amount of publicity which should hopefully see them well on their way to meeting their fundraising targets for 2013.

Ant and Dec fronted the telethon that also saw presenters Holly Willoughby, Philip Schofield, Paddy McGuiness and Christine Bleakly get involved in the show, which had special appearances from a number of personalities from the TV and music worlds.

Partners Asda, Vodafone and Santander shared ways to get involved in the lead up to the show by offering easy ways to donate and by selling goods that would directly go towards the proceeds raised.

Gary Barlow, Dawn French and the Loose Women were just a few of the stars who appeared on the night encouraging viewers to spread some Christmas joy by making a pledge to the worthy causes.

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