One Direction and Comic Relief win Celeb Charity of the Week | Polygon PR

One Direction win Celeb Charity of the Week Award

Posted by: Polygon PR | Posted on: February 28th, 2013 | 0 Comments

The fiercely loyal 1D fans have proven their dedication by voting in droves to ensure that their boys, who are causing a stir all over the world right now, topped our poll this week.

The boy’s efforts for this year’s Comic Relief fundraiser have more than earned them this week’s top spot and we’re delighted to be able to share a little more info with you.

This week they landed the fastest selling single of the year with their cover of Blondie’s One Way or Another and as we mentioned in the nominations, they had caused quite a stir when filming the video at Heathrow’s Terminal 5. The band pulled unsuspecting members of the public and British Airways staff members in to dance with them whilst sporting red noses for the charity event. They then took off on a specially chartered flight.

Chloe, British Airways senior customer service agent, said: “It was really exciting to be invited to dance with Niall in the official Red Nose Day music video, he certainly swept me off my feet! It was fun to be involved in the shoot and even better knowing that it’s all for a good cause.”

113,000 copies of the song were purchased in it’s first week of release, no doubt boosted by their appearance at last week’s Brit Awards.

In addition to raising valuable money for a number of UK and Africa based charities with their single, they are also going to be featured alongside Beano characters in the new issues of BeanoMAX (on sale 6th March) as a separate fundraising initiative.

It’s great to see the band putting their popularity to such good use and helping to further raise the profile of the fantastic work that Comic Relief do.

This year’s Red Nose Day will be taking place on Friday 15th March and you can get involved by doing something ‘Funny for Money”. For more information, click here.

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